Finding Zeekr

Luxury Electric Marque Opens First Showroom in Country

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Almost exactly a year after it formally launched the Zeekr brand in the Philippines, multi-marque distributor Autohub Group opened what it calls the "landmark showroom" of the "global intelligent premium electric mobility technology brand."

Zeekr was established under the aegis of the Geely Auto Group in 2021 in Ningbo, Zhejiang, China to enshrine the Chinese firm's aspiration to compete in the premium electrified space, a market the Autohub Group believes to be promising. "The good thing about this is that even if we're in the premium segment, our price is much better than the (competition) in this space. Yes, we're going to target the premium segment buyers so that they look for a lower-priced vehicle like ours with the same or even better quality and technology," Autohub President Willy Tee Ten had told this writer during the aforementioned brand launch. It's also about locking horns with mass-market automakers playing in the high-end price space. "Theirs are the customers we'd like to capture also, so we're hitting two birds with one stone," continued Tee Ten.