BEAUTY ADDICT: DECODED USHERS IN THE FUTURE OF BEAUTY

Rustan's Beauty Addict has always been more than just a shopping event — it's a ritual, a gathering of Manila's beauty lovers who mark this annual affair as a highlight of their calendar. Now in its 13th year, "Beauty Addict: Decoded" transformed Rustan's Makati into a neon-lit playground recently, bringing together innovation, artistry, and community in a way only Rustan's could.

- MONIQUE TODA

Nicole Morales shares her top fragrance picks, a mix of timeless classics and modern icons. Her favorites include Diptyque Fleur de Peau, Maison Francis Kurkdjian 724, Maison Margiela Replica By The Fireplace, Chanel Paris-Biarritz, and Jean Paul Gaultier Scandal EDP Intense.

I was there on opening day, and the energy was palpable from the moment I stepped into the Beauty Hall. A DJ spun lively beats that instantly set the tone, making the space feel more like a party than a store. At every counter, surprises awaited such as: flowers arranged on the spot to your liking, pouches painted by artists, live portraits, ice cream, and irresistible discounts. It felt like a festival where every corner whispered, "Here's a treat just for you."