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A challenge to Gen Z: Go give your heart
The Philippine Star
|May 27, 2025
Globe launched the #GoGiveYourHeart Challenge, its first TikTok for Good campaign in the Philippines, turning social media engagement into real-world impact through digital generosity.
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The challenge puts a spotlight on GoGive, Globe Prepaid's digital advocacy feature accessible via GlobeOne app, where customers can join the program and earn "hearts" by simply using their data.
To encourage participation, Globe created a branded filter on TikTok that allows netizens to flash their best hand hearts as a digital act of giving.
Each post using the custom effect and the #GoGiveYourHeart hashtag becomes a metaphorical nudge to earn and donate hearts to their desired communities via GoGive.
"We are proud to be featured on TikTok for Good. This campaign offers a fun and purposeful way for young Filipinos to take part in the movement and give back by being online," said Givielle Florida, Globe Prepaid Business head.
This story is from the May 27, 2025 edition of The Philippine Star.
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