Try GOLD - Free
Sir Keir can refresh his Number 10 crew but they still need the captain to steer the ship
The Observer
|August 31, 2025
Absence does not always make the heart grow fonder. Sir Keir Starmer has returned from his disrupted summer break to be greeted by Labour's lowest rating of his premiership. At 20 points, the party is just three ahead of the wretched Tories and trails 15 behind Reform, which has dominated the news cycle during the summer recess and led every opinion poll since May. Sir Keir's personal favourability rating is just a little better than the score held by Rishi Sunak just before he led the Conservatives to a crushing defeat without precedent in that party's history.
The government doesn't have to ask the public to return its verdict at the ballot box until summer 2029, but time feels a lot more pressing for Sir Keir. Angela Rayner tells colleagues that the next 12 months will be make or break for Labour. Friends of the prime minister acknowledge that his second year at Number 10 needs to see a significant improvement on the domestic front.
The majority of Labour MPs have not yet abandoned all hope, but they will return to parliament this week yearning for their leader to start providing them with more reasons to feel cheerful. One regular complaint is that the government is somehow less than the sum of its parts. Ministers are doing quite a lot of stuff that ought to be admired by people on the progressive side of the aisle and generate some appreciation among median voters. Yet the achievements they can fairly claim aren't cutting through. That is a failure of presentation. Or the successes are eclipsed by the blunders that the government has made. That is a failure of politics.
Sir Keir's response is to rejig the personnel at Number 10. That will be followed by a ministerial reshuffle, which is expected to be concentrated on the more junior ranks. Geeky and technocratic as this may sound, a reset in Downing Street is widely held to be essential. Successful prime ministers depend on building a tightly knit team bound together by trust, discipline and shared goals. There's general agreement among both ministers and officials that Number 10 is not performing as effectively as it could in setting the government's aims, driving its ambitions and articulating what Labour is for.
This story is from the August 31, 2025 edition of The Observer.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM The Observer
The Observer
The UN, the US and Tony Blair: can they work together to bring peace?
The US has put forward a 21-point roadmap to end the war in Gaza that would see the former British prime minister Tony Blair lead an interim administration of the territory.
2 mins
September 28, 2025

The Observer
David Lammy: 'I was spat on by skinheads... but the flag-wavers today aren't bovver boys'
The deputy PM tells Rachel Sylvester he is troubled that ordinary people have lined up behind far-right agitator Tommy Robinson
5 mins
September 28, 2025
The Observer
Keir Starmer may be in trouble but Andy Burnham taking the crown is pure fantasy Andrew Rawnsley
It is a symptom of the dreadful pickle the Labour party finds itself in that the man most widely touted to supplant Sir Keir Starmer is not an MP and was passed over on both previous occasions when he applied to be leader.
4 mins
September 28, 2025

The Observer
Children starved of art lose their creative spark - and Britain loses its cultural future
When Keir Starmer became prime minister, he said he wanted to put the arts \"at the centre of a new, hopeful, modern story of Britain\".
3 mins
September 28, 2025
The Observer
Clean blood, deep freeze ... how the super rich plan to live forever (with their pets)
In the Swiss resort of Gstaad last week, investors gathered to shop for the newest luxury - longevity
4 mins
September 28, 2025
The Observer
Kennedy targets popular abortion pill
Robert F Kennedy Jr, the US health secretary, has ordered a review of a widely used abortion pill, a move that activists fear is a fresh attempt to limit women's access to safe abortions.
1 min
September 28, 2025

The Observer
Levelling up is the way to beat Reform
It's hardly news that the Labour government lacks clear direction, a powerful overarching narrative and even an interest in ideas.
4 mins
September 28, 2025
The Observer
Why you need more dough for a pizza
In 2020 a diner in a central London Pizza Express could expect to pay £9.30 for the chain's classic margherita pizza. Now, the same meal costs £14.45.
2 mins
September 28, 2025
The Observer
Meet C, the higher spec Jackson Lamb
It's a long, long walk from Jackson Lamb to Blaise Metreweli. Longer than the road from a raddled ruin of a hasbeen spycatcher to the impeccable poise of a fitness fanatic spy chief, from a rat-infested Victorian firetrap in London's Liverpool Street to the gleaming postmodern block in Vauxhall Cross.
2 mins
September 28, 2025
The Observer
The pheasant
One knows it's not the politically correct thing to say these days, but the fact remains that one is the most important bird in Britain. Humans adore us for our beauty. That's why they shoot all the other birds that get in our way.
2 mins
September 28, 2025
Listen
Translate
Change font size