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£45m to bring home the World Championships?

The Observer

|

April 27, 2025

It doesn’t have to be a marathon effort

- Denise Lewis

Today, the streets of London burst into life as the 2025 TCS London Marathon gets under way - and what a moment it promises to be. With more than 56,000 people lacing up their shoes to take on the 26.2-mile route from Blackheath to The Mall, this year's marathon is set to become the biggest ever staged in the world.

For many, it will be made even more memorable by the cheers of 750,000 spectators. From elite runners chasing glory to charity heroes running with heart, this 45th edition will showcase the best of sport, spirit and community. Tens of millions of pounds will be raised for good causes, and it's a powerful reminder of what sport can achieve. Which is why today also marks the launch of something just as bold: our bid to bring the World Athletics Championships back to London in 2029 -12 years on from when the Championships last came here, and 17 years since the 2012 Games.

So, why now?

Because global sporting events generate far more than medals - they ignite economies, inspire communities and shine a light on everything we can offer as a nation. As the UK government places economic growth at the heart of its agenda, our vision for 2029 perfectly fits that mission, shaping a new model for delivering major events in this country.

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