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Reviewing CCI order, will take appropriate legal recourse: Asian Paints
The Northlines
|05 July 2025
Asian Paints is reviewing the order passed by fair trade regulator CCI directing a probe against the country’s leading paint maker for alleged abuse of its dominant position in the market and said it plans to take appropriate legal recourse.
Asian Paints said it will cooperate with the Competition Commission of India (CCI) in the investigation over allegations of exclusionary practices.
“The company is currently reviewing the order and will take appropriate legal recourse. The company remains committed to fully cooperating with the CCI during the course of the investigation,” Asian Paint said in a late night regulatory filing on Thursday.
Earlier this week, CCI ordered an investigation against Asian Paints for allegedly abusing its dominant position in the market for manufacturing and sales of decorative paint over the complaints filed by Aditya Birla group firm Grasim Industries.
This story is from the 05 July 2025 edition of The Northlines.
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