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Omar set to loosen iron fist in new media policy
The Northlines
|02 AUG 2025
J&K's Omar Abdullah-led govt has drafted a new media policy promising greater autonomy and space for digital ads, moving away from a set of 2020 norms introduced after the abrogation of Article 370 with stringent, security-driven clauses focused on curbing "anti-national narratives and reinforcing control".
The draft Media Policy 2025, set to be unveiled soon for feedback, formally recognises digital platforms and social media channels for govt advertisement empanelment. The blueprint is a first of its kind after the Omar-led National Conference (NC) govt took office in Oct last year.
Officials insisted the policy aims to redefine how govt communicates with the public, especially youths, who get most of their news online. The policy has a separate chapter on this titled "Jammu and Kashmir Digital Media Advertisement Policy, 2025".
This story is from the 02 AUG 2025 edition of The Northlines.
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