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WHAT OUR SEARCHES TELL ABOUT US
The New Indian Express
|December 20, 2025
WHAT is Ghibli doing here?” I asked myself as I searched about searches this week.
The Japanese animation studio emerged as an unlikely element in the list of top searches in India in 2025 on Google’s annual country-wise list of what people looked up online.
For the uninitiated, ‘Ghiblification’ refers to an Al-generated image that creates a dreamy hand-drawn aesthetic after the signature style of Japan’s Oscar-winning animation studio, Ghibli.
Being old-fashioned, I am inclined to see Ghibli’s art as a visual equivalent of the haiku, the spare, traditional Japanese poetry form. As I checked for similarities, to my pleasant surprise, I found a clear link. The studio’s stylistic experiments and its fans’ imagination result in what a Marxist or Hegelian philosopher might call a creative dialectic. Fans often pair Ghibli stills with original haiku to capture the movies’ vivid imagery centred on themes such as family and ecology.
This story is from the December 20, 2025 edition of The New Indian Express.
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