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TRUE WIRELESS STEREO MARKET GROWS 14%
The New Indian Express
|February 14, 2025
NDIA'S True Wireless Stereo (TWS) market recorded a 14% year-onyear (YoY) growth in shipments in 2024, according to the latest research from Counterpoint's Consumer IoT service.
While the market continued expanding, this marks the slowest growth rate recorded, indicating that the segment is gradually reaching maturity.
According to the report, the growth was driven by seasonal sales events, affordable product offerings, and increased usage across diverse applications. Additionally, broader availability through multiple sales channels contributed to demand.
However, fewer new product launches and a slowdown in first-time TWS users tempered the market's momentum.
Top players in India's TWS market
The chart below showcases the market share of the top five TWS brands in India for 2023 and 2024, along with their respective YoY shipment growth percentages.
boAt's market leadership under pressure
This story is from the February 14, 2025 edition of The New Indian Express.
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