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CRAFTED CALM
The New Indian Express
|October 24, 2025
Traditional Indonesian craftsmanship reimagined as contemporary treasures
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RUPIKA HARSHWARDHAN P, the founder of JODOH, has transformed her brand into Pantai Pura, turning the concept of home on its head.
She tells us that the rebranding wasn't just a business decision, but “a spiritual awakening.” And this all began during her journey to Southeast Asia’s remote artisan villages, where she discovered that in a world obsessed with fast everything, we've forgotten what it means to truly live well.
This story is from the October 24, 2025 edition of The New Indian Express.
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