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Aavin to launch 'Green Magic Plus' on Dec 18
The New Indian Express
|December 13, 2024
THE state-owned Aavin is set to launch a new milk variant, Green Magic Plus, fortified with vitamins A and D, starting December 18.
Initially, the product will be available in the Kancheepuram-Tiruvallur, Salem and Coimbatore cooperative milk producers' district unions.
The 900ml pack of standardised Green Magic Plus milk, with 4.5% fat and 9% SNF, will be priced at ₹49-₹50.
Incidentally, Aavin now sells its standardised milk variant Green Magic—which also has 4.5% fat and 9% SNF—at ₹44 per litre. While Green Magic milk has been discontinued in several districts, it is still being sold in Chennai at subsidised prices for cardholders and a minimum quantity supplied to retail shops.
This story is from the December 13, 2024 edition of The New Indian Express.
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