Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Bling in the New
The New Indian Express Villupuram
|October 19, 2025
There's a different kind of shimmer in the air. This Diwali, Gen Z is going in for jewellery that is ethical, modern, and not exactly investment-driven
Gold in India has never just been metal. It is legacy, pride, and investment. But in 2025, the alloy of aspiration looks different. The new gold glows softly, bends easily, and doesn't weigh down wrists or lives. The Midas touch this Diwali time is different.
Where once 24K gold reigned as the standard of virtue and value, jewellers across Surat, Coimbatore, and Jaipur are now turning to more wearable mixes: 14K (about 58.5 per cent gold), 12K (50 per cent), and, increasingly, even 9K alloys. These lower-carat compositions, strengthened with copper, silver, and other metals, make jewellery more durable, less prone to scratches, and infinitely better suited to everyday use. The Bureau of Indian Standards' recent move to allow hallmarking for 9K jewellery has legitimised this shift; fine jewellery, once the preserve of the affluent, has become more democratic, opening a shimmering middle ground between luxury and accessibility.
This story is from the October 19, 2025 edition of The New Indian Express Villupuram.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM The New Indian Express Villupuram
The New Indian Express Villupuram
Two dons-turned-politicians draw battle lines on Mokama poll turf
BATTLE lines have been drawn in Bihar’s Mokama assembly constituency ahead of the first-phase polls on November 6, as two don-turned-politicians, Anant Singh and Surajbhan Singh, prepare for a high-octane electoral clash.
2 mins
October 22, 2025
The New Indian Express Villupuram
A RIVER REMEMBERS: MEANDERING MEMORY OF WATER
BENEATH the calm surface of a river lies an ancient intelligence — one that remembers every bend, flood, and wandering path it has ever carved through the Earth.
2 mins
October 22, 2025
The New Indian Express Villupuram
EC: Print ads a day before or poll date need pre-certification
AHEAD of assembly polls in Bihar, the Election Commission of India (ECI) on Tuesday issued an order saying to ensure a fair campaign environment, no party, candidate, organisation or person shall publish any advertisement in print media on poll day and one day prior to the poll day, unless the contents are pre-certified by the Media Certification and Monitoring Committee.
1 min
October 22, 2025
The New Indian Express Villupuram
7 Punjab youths duped in Kazakhstan, appeal for help
SEVEN young men from Punjab’s Ropar district are stranded in Kazakhstan after a local travel agent allegedly duped them by promising high-paying jobs as drivers.
1 mins
October 22, 2025
The New Indian Express Villupuram
Applications invited under TN’s Breadwinner Scheme
THE school education department has allocated ₹11.17 crore for the Breadwinner Scheme, under which financial assistance of ₹50,000 to ₹75,000 is provided to students whose earning parent has either passed away or become disabled in an accident.
1 min
October 22, 2025
The New Indian Express Villupuram
Paraglider from Canada found dead, Australian rescued in HP
A 27-year-old Canadian paraglider, Megan Elizabeth, was found dead after going missing from the high mountains of the Dhauladhar range, while a 47year-old Australian paraglider, Jacob, was rescued in the last 48 hours.
1 min
October 22, 2025
The New Indian Express Villupuram
MP uses chopper-driven technique to protect crops from blackbucks
THE Madhya Pradesh forest department has initiated a helicopter-driven boma technique to capture herds of blackbucks and neelgais and shift them to wildlife sanctuaries and tiger reserves of the state.
1 mins
October 22, 2025
The New Indian Express Villupuram
Speaker appoints lawyer to assist panel probing Justice Varma graft case
LOK Sabha Speaker Om Birla has appointed advocate Karan Umesh Salvi as a consultant to assist the judges’ inquiry committee investigating allegations of corruption against Justice Yashwant Varma.
1 min
October 22, 2025
The New Indian Express Villupuram
WASTE LAND: A NATION OF LANDFILLS
SOME years ago, I was editing a newspaper in Mumbai and we ran a report on the city’s eternal garbage problem.
3 mins
October 22, 2025
The New Indian Express Villupuram
FIR against former Punjab DGP, ex-minister wife over son’s death
FORMER Punjab DGP Mohammad Mustafa, his wife and former minister Razia Sultana, along with their daughter and daughter-in-law, have been booked for murder and criminal conspiracy by Haryana Police in connection with the death of their 35-year-old son, Agil Akhter.
1 mins
October 22, 2025
Listen
Translate
Change font size