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India's wearable market shrinks in first half of the year: Smartwatch sales take biggest hit
The New Indian Express Vellore
|August 22, 2025
India's wearable device market continued to decline in 2025, marking its fifth straight quarterly drop.
Shipments in the first half of the year (January-June) fell 6.3% YoY to 51.6 million units. The slowdown was sharper in Q2 2025, when shipments dropped 9.4% YoY to 26.7 million units.
Prices showed little movement. The average selling price (ASP) of wearables in Q2 rose slightly by 2.2% YoY to $19.2, while the ASP for the first half of the year stayed flat at $18.7.
"Looking ahead to the festive second half, brands are expected to pivot towards mid-premium offerings, focusing on advanced health sensors, NFC support, AI-driven features for predictive health insights, and seamless integration with devices and ecosystems," said Anand Priya Singh, market analyst, Smart Wearable Devices, IDC India.
"Additionally, white-label smartwatches (low-cost knockoffs) are expected to regain momentum, particularly in the offline retail channel, driven by aggressive bundle offers."
This story is from the August 22, 2025 edition of The New Indian Express Vellore.
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