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Brands Ride the Spiritual Tide at Maha Kumbh
The New Indian Express Thrissur
|January 15, 2025
Reports estimate brands will spend ₹1,800-₹2,000 cr on ads during the event
FROM Reliance to Coca-Cola, major brands are capitalising on the Maha Kumbh wave as the 45-day mega event in Prayagraj is expected to draw over 40 crore people, making it the largest gathering in the world.
Industry reports estimate that brands will spend between ₹1,800 crore and ₹2,000 crore on advertising during the event. According to the Confederation of Indian Industry (CII), Maha Kumbh 2025 is projected to contribute nearly Rs 1.2 lakh crore to Uttar Pradesh's economy.
This story is from the January 15, 2025 edition of The New Indian Express Thrissur.
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