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Bevco set to introduce QR code-based tracking of bottles
The New Indian Express Thiruvananthapuram
|May 08, 2025
System will enable complete tracking of liquor bottles, right from production stage Aims to help enforcement agencies in tackling counterfeits & duty evasion
STARTING June, the Kerala State Beverages Corporation Ltd (Bevco) will implement a QR code-based track-and-trace system for all liquor bottles it sells in the state.
Bevco MD Harshita Attaluri explained that the QR-code system will enable complete tracking of liquor bottles, right from the stage of production. "Around 80% of liquor sold in Kerala is bottled within the state and must comply with QR-code labelling by May 5," she said.
"For the remaining 20%, comprising liquor bottled in other states and foreign liquor, Bevco will affix QR codes, ensuring all bottles have track-and-trace labels before June 1."
This initiative, according to Bevco sources, will simplify the work of enforcement agencies in tackling counterfeit products and duty evasion.
This story is from the May 08, 2025 edition of The New Indian Express Thiruvananthapuram.
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