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Piyush Pandey: The adman who spoke to India in its own language
The New Indian Express Tadepalligudem
|October 25, 2025
IYUSH Pandey was the odd man out at a RedInk Awards panel discussion soon after Prime Minister Modi was voted in for the first time in 2014.
As an advertising creative executive, he didn’t fit into a panel of popular news anchors Rajdeep Sardesai and Arnab Goswami, and Star chief Uday Shankar.
Not surprisingly, he drew fire for his catch line: Aab ki Bar, Modi Sarkar — a slogan that moved the anti-incumbency wave. He laughed it off. “We have to deliver the message of our clients. We have nothing to do with politics.”
This story is from the October 25, 2025 edition of The New Indian Express Tadepalligudem.
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