IMPACT INC: CREATING CHANGE THROUGH ENTERPRISE

ARATHBABU Elumalai’s journey into entrepreneurship began with a very personal motive.

- Sarathbabu Elumalai, founder of Foodking, speaks to Karthikeya S on the highs and lows of his journey

Raised by a single mother in a Chennai slum, he grew up seeing how fragile daily survival could be. That experience shaped his belief that a busi-ness could also be a social intervention. After BITS-Pilani and IIM Ahmedabad, he chose not to pursue placements. Instead, he started Foodking in 2006 with just Rs 2,000. What began as a small operation delivering tea and snacks to offices later grew into a catering and food services company supplying workplaces, canteens, and institutions. The venture now employs more than 200 people, and he still sees each job created as the t