Try GOLD - Free
Cricket+cash+commerce=IPL
The New Indian Express Sambalpur
|March 22, 2025
As the moneyed T20 league turns 18, Swaroop Swaminathan takes the microscope to understand why a franchise's profitability potentially has little to do with on-field success.
-
In the first 17 editions of the Indian Premier League (IPL), Chennai Super Kings (five), Mumbai Indians (five), and Kolkata Knight Riders (3) have taken home the crown 13 times between them. Royal Challengers Bengaluru, one of the founding eight, have underachieved. Even if they reached the final three times, they have ended up on the losing side on all of those occasions.
But, from a commercial standpoint, their lack of a trophy cabinet hasn't mattered. According to the IPL valuation report put out by Houlihan Lokey (a leading global investment bank) in 2024, the franchise's valuation was pegged at $227mn. In 2023, they finished outside the playoffs but in the one year between 2023 and 2024, their valuation jumped 16.4%.
This story is from the March 22, 2025 edition of The New Indian Express Sambalpur.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM The New Indian Express Sambalpur
The New Indian Express Sambalpur
MIND ECOLOGICAL BALANCE WHILE RAISING TEAK OUTPUT
NDIA now needs to import an expensive product it once was the leading producer of.
1 mins
January 10, 2026
The New Indian Express Sambalpur
Unpaid challans to push vehicles off the road
E-CHALLANS & ROAD SAFETY
1 mins
January 10, 2026
The New Indian Express Sambalpur
36 missing as Philippine landfill garbage, debris avalanche kills two, traps dozens
AN avalanche of garbage and debris buried or trapped workers in low-slung buildings at a landfill in the Philippines, killing two people, injuring a dozen and leaving 36 others missing, officials said on Friday.
1 min
January 10, 2026
The New Indian Express Sambalpur
Shah launches war on narco-terror, pushes for full eradication in 3 years
UNION Home Minister Amit Shah on Friday set a three-year deadline to put in place a comprehensive national mechanism to eradicate the drug menace, calling for a “collective campaign on all fronts” tomake India drug-free.
1 mins
January 10, 2026
The New Indian Express Sambalpur
After BJP poaches on Cong, Shinde ties up with Ajit's NCP
A major political twist unfolded in the Ambarnath Nagar Parishad in Maharashtra, dealing a setback to the BJP despite its move to induct 12 expelled Congress corporators.
1 mins
January 10, 2026
The New Indian Express Sambalpur
Charges framed against Lalu for running Railways as 'personal fiefdom'
A Delhi court on Friday ordered framing of charges against RJD chief and former railway minister Lalu Prasad Yadav, his wife and former CM Rabri Devi, and their son and former Deputy CM Tejashwi Yadav in the alleged land-for-jobs scam.
1 mins
January 10, 2026
The New Indian Express Sambalpur
BLURRED VISIONS OF FUTURES PAST
PERHAPS the standout event of 2026 is already over—the US campaign against Venezuela, with the plainly-declared aim of taking over its oil resources.
4 mins
January 10, 2026
The New Indian Express Sambalpur
RBI CUTS U.S. TREASURY EXPOSURE FOR FIRST TIME IN FOUR YEARS
IN what may be a strategic shift towards foreign exchange reserve diversification and non-dollar assets amid rising global economic and geopolitical risks, the Reserve Bank of India has cut 21% of its holdings of US Treasury securities.
1 min
January 10, 2026
The New Indian Express Sambalpur
Hill yes! How thousands are reverse migrating
THE migration pattern that hollowed out Uttarakhand’s villages for decades is showing signs of reversal.
1 min
January 10, 2026
The New Indian Express Sambalpur
Assam gifts rhinos, cobras to MP, to receive tigers
A vast stretch of dense forests in eastern Madhya Pradesh, which were once used by the armed Naxal cadres as the passage to further their expansion plans, will now be home to wild buffalos that reportedly became extinct in the state over 100 years ago.
1 mins
January 10, 2026
Listen
Translate
Change font size
