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Indian Influencers Shape $350 Bn Spending Annually
The New Indian Express Mangaluru
|May 03, 2025
INDIA's digital landscape is undergoing a significant transformation driven by the rise of its creator economy.
According to a new report by the Boston Consulting Group (BCG), a global management consulting firm, the country's creators currently influence over 350 billion US dollars in consumer spending annually; a figure expected to surpass 1 trillion US dollars by 2030.
The report titled "From Content to Commerce: Mapping India's Creator Economy" will be launched on Saturday at the World Audio Visual and Entertainment Summit in Mumbai.
This story is from the May 03, 2025 edition of The New Indian Express Mangaluru.
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