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Kerala's Khadi Hues Find a New Generation of Fans
The New Indian Express Kozhikode
|July 08, 2025
Over the past few days, the Congress party in Kerala has found itself divided over the idea of wearing khadi shirts and dhotis as daily attire.
Over the past few days, the Congress party in Kerala has found itself divided over the idea of wearing khadi shirts and dhotis as daily attire. Responding to the debate, Khadi Board Chairman and Industries Minister P Rajeeve took to Facebook declaring, "Khadi is no longer old-fashioned -- it's now available in a variety of colours and designs."
True to his words, the Kerala Khadi and Village Industries Board has in recent years transformed its image, introducing a wide range of colourful and contemporary garments. The traditionally heavy fabric has been reimagined into lighter, more comfortable versions, while the board has ventured into designer wear to appeal to modern, style-conscious consumers.
This story is from the July 08, 2025 edition of The New Indian Express Kozhikode.
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