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Entrepreneur Neethu Writes Her Own Future

The New Indian Express Kochi

|

July 21, 2025

Home nurse at 15, she has published books & found success in e-biz

- NEJMA SULAIMAN @Idukki

Gift boxes with Kerala sarees, vibrant-coloured bangles, manjadi (bead tree seed) ornaments, vaalkannadi (traditional mirror), bindi... So goes the list of items forming the aesthetic core of 'Kannanthali', an online brand popular with customers in India and abroad smitten with the vintage style of Kerala.

Behind the dazzle of the products lies the never-say-die spirit of Neethu Paulson, the owner of the brand. Leaving behind her difficult past, she has gone on to publish books besides launching her own business.

Born out of wedlock, Neethu was placed in the care of her maternal grandparents in Kunchithanny in Idukki district. The ensuing stigma led to Neethu facing social exclusion, discrimination, and isolation even from friends and family members. While her mother married twice after her birth, she could not take her daughter along in either of the relationships.

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