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Govt plans to take 'Incredible India' to newer markets with rebranding
The New Indian Express Jeypore
|November 17, 2025
THE Ministry of Tourism has launched efforts for rebranding one of its most successful campaigns-Incredible India-to target new markets.
The ministry is also set to start working on a complete new comprehensive brand strategy and executing integrated marketing campaigns highlighting India's diversity, culture, heritage, and modern tourism offerings. The campaign was launched in 2002 to promote the country as a world-class travel destination. According to the officials, the aim for repositioning the 'Incredible India' brand is to refresh, strengthen, and align the brand with evolving traveller expectations and drive sustained growth across international and domestic source markets.
This story is from the November 17, 2025 edition of The New Indian Express Jeypore.
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