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Soap & shampoos power success for 11 tribal women in B'chalam
The New Indian Express Hyderabad
|August 31, 2025
OR pilgrims seeking purity at the Sri Sita Ramachandraswamy temple in Bhadrachalam, a new ritual is emerging: picking up organic soaps and shampoos made by tribal women.
The secret of their success lies not just in faith, but in the superior quality of their aloe vera products, which have built such a loyal following that devotees now order them through courier across the state.
This story is from the August 31, 2025 edition of The New Indian Express Hyderabad.
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