From Swiss Vill to Cricket Fields: Learn how Nysh.in's WARMEE became a trusted choice for Indian Athletes and Travellers.

What inspired you to create innovative, air-activated products like WARMEE and BluHeat under Nysh.in, and how did your personal experiences shape their development?

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1.

The idea for WARMEE was born during a vacation to Switzerland, where I experienced extreme cold firsthand. That moment sparked the inspiration to create a practical solution to help people stay warm and comfortable in freezing temperatures. What started as a personal discomfort soon turned into a mission to make cold-weather travel easier and more enjoyable for everyone. Later, while talking to athletes and patients dealing with muscle pain, the need for BluHeat emerged—a pain relief product that doesn't rely on cords or reheating. These experiences helped us shape our product philosophy: utility-driven, user-first, and always rooted in real-life situations.

2. WARMEE and BluHeat both use air-activated heat technology. Can you explain how this technology works and what sets your products apart from traditional heating solutions?