Chai master of Hyderabad

E moves briskly through his café, his keen eyes ensuring everything is to a tee.

- NITIKA KRISHNA

After all, he is the man behind Hyderabad's iconic tea — Niloufer chai. To rest is a rarity for him; fuelled by passion, he sleeps just four hours a night. With outlets of Cafe Niloufer in Lakdikapul, Banjara Hills, Himayatnagar, Rajiv Gandhi International Airport, and now Hitec City, his journey is one of sheer determination, skill, and love for his craft. As CE sips on heavenly Irani Chai with Bun Maska and Osmania Biscuits, he takes us down memory lane, reveals the sacrifice his father made for him, what it takes to run a business, and more.

Excerpts

How do you feel after opening your newest Cafe Niloufer in Hitec City?

I have opened my newest cafe in a prime location and people are showing a lot of love — I feel absolutely wonderful!

What makes Cafe Niloufer special?

For me, the customer is God. When we offer prasad to God, don't we always make sure that nothing is lacking? Similarly, when you all come to Niloufer, I ensure that you get what you want and the quality will be top-notch, regardless of the fluctuation in prices.

Secondly, the chai is excellent at every Cafe Niloufer in the city, but what sets us apart is the hassle-free parking. Whether you have a big or small vehicle, we make sure you are comfortable and have a good experience inside without worrying about your car's safety.

Born in a little village in Adilabad district, you've had humble beginnings. Can you tell our readers how your childhood was?