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Spreading aroma: KSDL to enter perfume sector
The New Indian Express Bengaluru
|May 24, 2025
KARNATAKA Industries Minister MB Patil on Friday said that the Karnataka Soap and Detergents Limited (KSDL) will enter the perfume sector and they had recently sent a team of officials to Uttar Pradesh to study the perfume sector.
He reiterated they have considered actress Tamannaah as the brand ambassador for the KSDL based on her social media presence and the government aims to reach Rs 5,000 crore turnover by 2030. For this, they are doing aggressive marketing pan-India, he said.
This story is from the May 24, 2025 edition of The New Indian Express Bengaluru.
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