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'Relatability is the Key'
The New Indian Express Bengaluru
|July 28, 2025
Ace designer Neeta Lulla talks about her journey in fashion, the evolving mindset of young designers, and more
In a space overflowing with imagination and fresh ideas, Neeta Lulla's presence at Hamstech Creators Collect 2025 felt more like a homecoming than a celebrity appearance. She didn't arrive with an air of glamour but walked in with the ease of someone returning to something dear.
When asked what she notices first in a designer's work, she notes, "I look at their affinity for craft; how much they like their craft, their technique, and also a touch of how they relate to what is being shown to them and what is being asked of them. So, essentially, relatability is the most important factor," Lulla explains.
Her own entry into the fashion world didn't follow a rulebook. "The journey just unfolded on its own, and I'm here now. I get inspired each day with every piece of work I do, with every project I take up," she says.
This story is from the July 28, 2025 edition of The New Indian Express Bengaluru.
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