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Zomato launches exclusive fleet to tap the pure veg market
The Morning Standard
|March 20, 2024
ONLINE food delivery company Zomato on Tuesday announced the launch of a vegetarian-only delivery service to cater to those who prefer ordering from pure-veg restaurants.
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The new feature will see a phased rollout across the country in the next few weeks.
The ‘Pure Veg Fleet’ will have green-coloured delivery boxes. Zomato’s CEO Deepinder Goyal cited feedback from vegetarian customers as the reason for the launch of the new service. He said the new vertical is for customers who follow a 100% vegetarian diet and that the firm will not discriminate against anybody on the basis of the delivery person’s dietary choices.
This story is from the March 20, 2024 edition of The Morning Standard.
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