Travelling for the Culture Fix

If I go on a tour, I make sure that the trip has a historical touch. Just scenic beauty does not appeal to me anymore," says Delhi author Rana Safvi, who has gone on immersive travel tours conducted by Ganga Jamuni, an organisation founded by Shagufta Siddhi, a cultural and art history enthusiast.

- AKASH CHATTERJEE

If I go on a tour, I make sure that the trip has a historical touch. Just scenic beauty does not appeal to me anymore," says Delhi author Rana Safvi, who has gone on immersive travel tours conducted by Ganga Jamuni, an organisation founded by Shagufta Siddhi, a cultural and art history enthusiast. Safvi has gone on five such tours; there are two more coming up. "For instance, during our Vrindavan tour, Siddhi organised the famous Phoolon Ka Holi for us, and in Uzbekistan, we explored local markets, food, and monuments. Next year, it will be Spain's Andalusia, a place that played a significant role in Europe's Renaissance," she says.

India's travel industry is witnessing a sea change in the post-COVID-19 scenario. An Outlook Money 2025 report suggests that around 82 per cent of Indians planned tours around culture; 84 percent of millennials and 80 percent of Gen Z travellers have also shown an affinity for cultural vacations.

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