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The Morning Standard
|December 11, 2025
AT a time when the founder of quick commerce player Blinkit says the qcomm bubble is about to burst, Amazon has sounded bullish on the model.
The US based e-commerce and technology major says it is taking the quick commerce model developed in India to other countries such as the UAE, Mexico, and Turkey. It has begun piloting it in the US as well.
Dharmesh Mehta, vice-president, Worldwide Selling Partner Services, Amazon, told TNIE that though the fundamentals of the model remain similar-a smaller curated selection of goods delivered quickly the definition of quick commerce differs from country to country.
This story is from the December 11, 2025 edition of The Morning Standard.
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