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No heavy discounts to save market share
The Morning Standard
|May 12, 2025
AS competition in the paints sector—especially in decorative paints space—gets intense, market leader Asian Paints is emphasizing innovation, distribution expansion, and sustainability to stay ahead in the race.
AS competition in the paints sector—especially in decorative paints space—gets intense, market leader Asian Paints is emphasizing innovation, distribution expansion, and sustainability to stay ahead in the race. The strategy comes amid a challenging FY25 marked by demand slowdown and aggressive pricing from new entrants like Grasim Industries and JSW Paints. The company ruled out resorting to price war to protect its 54% market share in India's ₹70,000 crore paint industry.
This story is from the May 12, 2025 edition of The Morning Standard.
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