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India's Luxe Pilgrimages

The Morning Standard

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December 28, 2025

Sanctuaries of mindful luxury are becoming popular, where salvation is curated to suit a new breed of moksha seekers

- - NIKHIL P MERCHANT

Across India, faith is being reimagined-not through austerity, but through ease and intention. The pilgrimage, once defined by dust, endurance, and deprivation, now unfolds with comfort and care: travellers arrive in chauffeur-driven cars, rest in sensitively restored havelis, and meditate beneath canopies of handwoven cloth. This shift does not dilute spirituality; it reframes it, allowing devotion to coexist with refinement. As India itself has changed-more prosperous, more globally attuned so too has the idea of pilgrimage. What was once a test of endurance is increasingly an immersive experience, shaped by time, access, and choice, reflecting a country learning to carry its faith forward without leaving its present behind. What was once a test of endurance, marked by crowds, and simplicity, is now an experience of quiet contemplation shaped by comfort and aesthetics.

The air in Varanasi at dawn feels suspended-thick with smoke, prayer, and the slow shimmer of the Ganga. A saffron sun begins to rise as temple bells ring from every direction. From the terrace of the Taj Nadesar Palace, the scent of marigold and sandalwood wafts through the corridors.

A woman in a white chikankari kurta sits cross-legged on her balcony, sipping tulsi tea as she watches priests prepare for the morning aarti.

She is here on pilgrimage but not the kind that leaves her blistered and weary. Hers is a journey of devotion wrapped in design, contemplation gilded with comfort. "People want to feel close to something ancient," says Meera Khatri, founder of the boutique travel company Yatra Luxe, which designs spiritual retreats across India.

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