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Entire model line-up to be updated with Neue Klasse style and tech
The Mercury
|October 03, 2025
BMW’s new era has finally commenced with the recent unveiling of its first Neue Klasse model, the all-new iX3. Ushering in a whole new style and technological blueprint for the Bavarian brand, it will influence other models far sooner than you might have thought.
BMW is set to launch more than 40 new or facelifted models in the next two years in an almost desperate bid to prevent the rest of its lineup from appearing dated. However, the current internal combustion (ICE) models won't move over to the new platform as such, but they will be extensively updated.
In a recent interview with Auto-car, BMW's Neue Klasse chief Mike Reichelt said that while most of the existing models will retain their current body structure, the updates will integrate the most relevant Neue Klasse aspects, such as frontal styling, the new Panoramic iDrive system, ADAS driver assistance features and other digital technologies.
This story is from the October 03, 2025 edition of The Mercury.
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