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The hottest beauty, fitness and health trends right now

The London Standard

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January 09, 2025

The blank slate of a new year is a seductive time when it comes to beauty and wellness. As the December indulgence fades, many of us are tempted to press the reset button. So, here are the most exciting upcoming trends and developments in skin, health, fitness and general wellbeing this year. From supercharged water to red-light therapy for the body, here's what you need to know - these are the predictions really worth paying attention to.

- MADELEINE SPENCER

The hottest beauty, fitness and health trends right now

1 Can the caffeine

Cutting back on the flat whites might be a perennial new year's resolution, but many of us are sidestepping caffeinated drinks entirely in favour of functional coffee such as Dirtea, right, which contains Lion's Mane mushrooms, B6, B12 and pantothenic acid to optimise performance without feeling jittery. The market is expected to grow by 5.9 per cent over the next two years.

image2 Preventative tests could become mainstream

Tests to determine where you are in terms of health started springing up everywhere last year. Celebrities in the US from Kate Hudson to Riley Keough waxed lyrical about their Prenuvo scans, which tests for 500 medical issues and promises to "catch conditions before they become crises". In the UK, Neko Health's £300 comprehensive test to check everything from blood pressure to moles to blood vessels has gone down so well it is opening a second branch in 2025, and more specific tests, such as the FibroScan at The Liver Clinic in John Bell & Croydon for £249, or overviews such as Nuffield Health's 360 Health Assessment for £819, are becoming increasingly popular.

image3 Skincare gets sensory

The most hashtagged health trend on TikTok is self-care - and brands have long cottoned on to the notion of making it a pleasure to look after the body. Mintel predicts that this year, beauty will "emphasise comfort and wellbeing... focusing on sensorial experiences that soothe and nourish". This will likely be the case across the board in beauty, but expect to see it especially prevalent in skincare, where more buttery, cosseting textures like that of the newly launched Soapsmith Body Butter Melts, above, (£17, heals.com) will abound.

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