Go Unlimited with Magzter GOLD

Go Unlimited with Magzter GOLD

Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just

$149.99
 
$74.99/Year

Try GOLD - Free

Seven trends you need to know now

The London Standard

|

January 09, 2025

Be your most stylish self with our killer guide

- JOE BROMLEY

Seven trends you need to know now

A new year! So what can be expected on the fashion front? More turmoil behind the rails of the luxury sector, certainly, as purse strings keep tightening - but plenty of new looks are anticipated, as debut collections from Sarah Burton at Givenchy, Louise Trotter at Bottega Veneta and Matthieu Blazy at Chanel are currently being cooked up in the ateliers.

If 2024 was the year of the sell-out, celebrity-designed high street collection (Sienna's M&S, Kate's Zara, etc), you can bet on even more this year - but at least these are more collectable than the usual fashion fast outputs. "2024 marked the slowdown of the hyper-curated digital aesthetics that defined fashion in recent years," says Depop's trend specialist, Agus Panzoni. "Amid uncertain economic prospects [and] a growing ethos of de-consumption... fashion is returning to fundamentals." Durability and versatility will be key for shoppers, they predict.

Here's to hoping. Below, the pieces worth tapping into this year - and those to come.

The new preppy style

From rugby shirts to boat shoes, preppy style last year enjoyed a cultural dominance not seen since Serena van der Woodsen was calling the shots. If you have already invested, pat yourself on the back, for it’s going nowhere. Top Northern Irish designer JW Anderson has produced a new “Modern Preppy” collection for the latest instalment in his line of collaborations for Uniqlo, coming this month. “It focuses on classic items such as Oxford shirts, jeans, polo shirts and hoodies,” he says. Elsewhere, 1926-founded Kent & Curwen has been reimagined by Daniel Kearns, and after a successful SS25 debut (titled School, no less) it promises to push Harrow-appropriate uniforms into 2025 — his first designs drop soon. Wear untucked. Uniqlo x JW Anderson available January 16, from £4.90, uniqlo.​com

MORE STORIES FROM The London Standard

The London Standard

The London Standard

HOW LABRINTH ESCAPED HIMSELF

Winning an Emmy for Euphoria and working with Beyoncé has seen the star take America by storm, but he's also faced darkness — and now recorded the best music of his career.

time to read

5 mins

November 27, 2025

The London Standard

It's joking aside for George Clooney while Jeremy Corbyn and Jean Campbell get wickedly sinful

Some A-listers aren't on social media to protect their privacy or their mental health.

time to read

1 min

November 27, 2025

The London Standard

The London Standard

At the table Fancy a five-hour queue for a pizza the action?

Only you know whether pizza is worth queuing five hours for, whether it is worth sleepless nights sitting in the torpid blue light of a smartphone screen searching in vain for a reservation that will never materialise. This is how it is with the Marlborough.

time to read

3 mins

November 27, 2025

The London Standard

The London Standard

THEATRE'S MOST TALENTED STARS IN THE SPOTLIGHT FOR OUR AWARDS

Cate Blanchett, Tom Hiddleston and Rachel Zegler are shortlisted as the Standard's celebration of the stage returns.

time to read

5 mins

November 27, 2025

The London Standard

The London Standard

'I COULD DO MY TED TALK ON LATEX. IT'S SURPRISINGLY COMFORTABLE'

Kylie Minogue is the gift that simply keeps on giving - she talks about wrapping up a family Christmas, memorable New Years in London and her risqué new festive music

time to read

8 mins

November 27, 2025

The London Standard

The London Standard

'I know what it is to go hungry — now I deliver food to others'

Sainsbury's donates £500k to our campaign, taking the total raised to £1.9 million

time to read

4 mins

November 27, 2025

The London Standard

The London Standard

Tis the season of gifts from hell — and the fine art of receiving them with grace

Even if we don't play poker, most of us would admit to having a game face, that neutral configuration of expression designed to give away absolutely nothing about what we really feel.

time to read

3 mins

November 27, 2025

The London Standard

The London Standard

The woman on a mission to make financial confidence the new life skill

Why Christina Lartey believes the best money lessons start early. By Simone Noakes

time to read

3 mins

November 27, 2025

The London Standard

The London Standard

MP Jeremy Corbyn dines at Mestizo, picks up books at Foyles and loves a trip to Park Theatre

I lived in a bedsit owned by a lovely Italian man who made wine in the basement, which he pressed from grapes he brought back in his Fiat

time to read

2 mins

November 20, 2025

The London Standard

The London Standard

One to Watch

LOUD, ANNOYING, HILARIOUS- THE ISLE OF WIGHT'S HOT NEW PUNK DUO THE PILL ARE THE MEDICINE WE NEED

time to read

2 mins

November 20, 2025

Listen

Translate

Share

-
+

Change font size