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Reports of the death of the Sloane Ranger have been greatly exaggerated
The London Standard
|July 31, 2025
When did you last spot a Sloane in London? In the 1990s, they were typified by Tim Nice-but-Dim, the television character played by Harry Enfield.
One of the most brilliant comic creations of the past 50 years, he was an amalgamation of class-identity symbols — public schools, nice manor houses in nice counties, nice-sounding jobs in the City. And “bloody nice blokes”, men who embody all of it. He represented Old Sloane values: what he considered important were grand public schools, seriously big, seriously old houses, and a refusal to talk about money (very déclassé for the old-school Sloane). Tim’s demise was a micro-tragedy in which we could see the end of the road for traditional Sloanes, competing in a tougher world and with people who were miles richer, cooler and faster. Gradually, they slunk out of sight. But did they really disappear? Where are the Sloane gods now?
This story is from the July 31, 2025 edition of The London Standard.
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