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Dua sets New Rules when it comes to style

The Journal

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August 14, 2025

DUA Lipa is one of the most successful British female singers, known for reviving dance-disco pop and scooping seven BRIT Awards and three Grammys in the process.

Dua sets New Rules when it comes to style

Renowned for songs like Be The One, Houdini, Levitating, New Rules and One Kiss, she is also famed for her fabulous style.

Ahead of the British-Albanian singer's 30th birthday on August 22, we look back at her most memorable looks.

2016: Dua was just 14 when she began posting clips of herself performing covers on YouTube, and signed a contract with TaP Management while working as a waitress in a cocktail bar. By 2016, she was already a red-carpet regular, following her first UK tour which began in January that year.

2017: Her self-titled debut album was released in June and New Rules, out the following month, became Dua's first number one in the UK. Along with her musical success, her look began to take off. She began appearing in magazines like InStyle, PAPER and Teen Vogue, taking part in fashion shoots that leaned into Y2K nostalgia and streetwear.

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