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Capital store opens up window for North firms
The Journal
|July 10, 2025
TWO female-led North East businesses are being featured in a unique new store that has been set up on one of London’s busiest shopping streets.
A Style of Our Own has opened on London's Regent Street in the former Ted Baker store. The project - a partnership between Mastercard, The Crown Estate, Westminster City Council and 27 female-led brands - bills itself as “the UK’s first female-focused fashion and sports store”.
Among those featured in the shop is Newcastle-based skiwear brand Sloobie, which is run by Northumbria University graduate Renee Fraser-Shepherd. She is aiming to raise £200,000 in investment for the company and has put adverts in the Regent Street store's windows appealing for prominent female investors to back the firm.
This story is from the July 10, 2025 edition of The Journal.
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