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Burberry's sales dip not as bad as feared
The Journal
|July 19, 2025
BURBERRY reported a smaller-than-expected dip in sales yesterday as new chief executive Joshua Schulman’s early efforts to revive the luxury label begin to take hold.
In a trading update for the 13 weeks to June 28, the British fashion house said retail revenue fell 6% to £433m, with comparable store sales down just 1% - a sharp improvement on the 21% plunge it posted this time last year.
Sales rose in key regions, with the US up 4% and Europe, Middle East, India, and Africa rising 1%.
Greater China fell 5%, while wider Asia-Pacific was down 4%, hurt by weak demand in Japan.
This story is from the July 19, 2025 edition of The Journal.
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