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Breadmakers' merger deal on the table after months of talks
The Journal
|July 29, 2025
HISTORIC breadmakers Hovis and Kingsmill are poised for a landmark merger, with their respective owners expected to seal the deal following months of negotiations.
Kingsmill's parent company Allied Bakeries, which falls under London-listed Associated British Foods (ABF), alongside Hovis could reap annual cost savings of up to £50m through the proposed union.
According to Sky News, the mooted arrangement would see ABF snap up Hovis for £75m.
This would wrest control of the bread manufacturer from private equity owners Endless, culminating months of talks between the investment firm and ABF.
Industry insiders suggest a formal agreement could materialise by the close of next week, though sources cautioned Sky about pinning down exact timelines given the deal's intricate nature.
This story is from the July 29, 2025 edition of The Journal.
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