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Are you losing the plot over allotment chic?
The Journal
|June 05, 2025
WHEN cottage-core rose as one of the most popular aesthetics post-pandemic, all things “British country garden” became in vogue.
Now 'allotment chic' is the style to sport, with chore jackets, dungarees and linen shirts becoming the laid-back go-to looks for fashion-forward thinkers.
'Allotment chic' hasn't happened overnight as global fashion houses such as Dior and Hermes recently enlisted garden designers to create their fashion week runway installations.
'Allotment chic' is different to the classic cottage-core styles we've seen before. It is a more laid-back approach to fashion - dressing as though you're actually going gardening - not sitting to smell the roses.
"It's more a gentle nod to the practicality and inherent beauty of the gardener's world," says fashion expert, celebrity and personal stylist, Deborah Sheridan-Taylor. "It's like the equivalent of composting in cashmere. It nods to gardening life, without getting your hands dirty."
THE STAPLE STYLES
This story is from the June 05, 2025 edition of The Journal.
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