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World Athletics considers commercial acquisition deal
The Independent
|March 06, 2025
The organisation behind the new running league RunGP is devising a bold plan to acquire the commercial operations of World Athletics in a bid to revamp the sport, The Independent has learnt.
The Global Running League GRL), which last week announced the launch of RunGP on Formula One circuits around the world, wants to take control of World Athletics’ sponsorship and media deals in a model similar to that of F1, in which the FIA administrates the sport and the US company Liberty Media owns the commercial rights. World Athletics has been considering establishing a company to manage broadcast rights and is understood to be open to new partners.
This story is from the March 06, 2025 edition of The Independent.
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