Slogans are not enough to change behaviour on trains

The public information campaign that is surely more loathed than any other? "See it. Say it. Sorted."

- SIMON CALDER

For nearly a decade, this pre-recorded slogan has annoyed commuters and confused foreigners. I like to think I have blotted out the phrase so that it doesn't register. But sometimes, when the train public address is turned up to 11, there is no choice but to listen. And to remember why it is so infuriating.

"See it" - as a passenger, what is this mysterious phenomenon I am supposed to be looking for?

What do you mean by "say it", exactly? Out loud to other passengers? That would be odd.

Assuming the idea is to report suspicious or disruptive behaviour, can I be sure - at a time when all police forces, including the British Transport Police, (BTP) are at full stretch that the issue will indeed be "sorted"?

Now the government plans to give that maddening phrase a new lease of life.

Reimagined prologues are to be broadcast at railway stations and on trains - though they will end in the same dismal five-word phrase.