Musk is right, for once, on Apple and Google AI deal

The trouble with the modern-day phenomenon of categorising one’s ideological opponents as Satan/Hitler/insert your pick of either history’s or Hollywood’s worst baddies is that sometimes they're going to be right.

- JAMES MOORE

Take Elon Musk. To be fair, he has been guilty of that sin himself in his tantrums on Twitter, now X. Exhibit A: describing the UK as “fascist”.

However, much as it may rile his haters, the concerns he has expressed about the implications of Google and Apple getting into bed together are entirely valid. On this one, the mega-rich businessman whom many see as the devil incarnate is, awkwardly enough, on the side of the angels.

Apple is planning to call upon Google’s Gemini models for the next generation of Siri and Apple Foundation Models, despite the gazillions it has been pouring into AI itself.

Users may well breathe a sigh of relief, because Siri has become something of a joke. I own multiple Apple devices, yet I never use Siri because, if you’ll forgive me for borrowing American English, it’s garbage.

The company constantly crows about how its latest generation of devices is “powered by Apple intelligence”. Is that really a selling point? Does it genuinely make you feel more inclined to shell out for the latest iPhone? More fool you if it does.