Macron overpowering aides with copious perfume levels

The French president uses scent to assert power, says author

- ALEX CROFT

For Emmanuel Macron, making his presence known in a room full of powerful people has always appeared to come naturally. But according to a new book, the French president may be getting some fragrant help.

Mr Macron, 47, wears “industrial amounts” of Dior Eau Sauvage, Olivier Beaumont, a senior journalist with Le Parisien says, such that his aides in the Elysee Palace can sense him approaching before he even enters the room.

Described as a deliberate “attribute of power”, the leader deploys the scent “at all hours of the day”, always ensuring to have a bottle to hand, “particularly in one of the drawers of his desk”.

According to extracts from The Tragedy of the Elysee, the book claims that “less-accustomed visitors may find themselves overcome by the floral and musky scent, as refined as it is powerful”.