'Horizon' logo has cost £50k

BLUE ARROW BECOMES THE 'IDENTIFIER' OF CITY BRAND

- By WILLIAM TELFORD

BRANDING experts have been paid about £50,000 to create a new logo for Plymouth featuring an arrow pointing at a “bright horizon” - but it will remain Britain’s Ocean City.

The logo can be used by companies and organisations around the city and is already featuring on some websites and social media.

The new logo is being pitched as the “primary identifier” of the city’s brand “communicating our name and identity to the world”.

The symbol of a blue arrow and primarily black horizon is meant to signify adventure and to “celebrate what makes Plymouth special”.

The horizon images represents a “bright future” and also Smeaton’s Tower, with the arrow standing for “adventure, progress and direction”.

The Britain's Ocean City website said of the logo: “At its core it depicts and arrow pointing upwards towards a bright horizon, however multiple meanings can be read into the simple form”

The logo was created following 18 months of consultation and engagement across the city with key partners and the community, led by Destination Plymouth and a business and community team chaired by Prof Paul Fieldsend-Danks, vicechancellor of Arts University Plymouth.

The work was funded by £50,000 provided by “key city partners’, including Babcock International, University of Plymouth, Princess Yachts, The Box and UK Shared Prosperity funding from the Government via Plymouth City Council.

Additional “activity” to support the work was funded through the normal budgets of Destination Plymouth Ltd along with “significant in-kind support” from other city organisations.