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UK not at 'peak Greggs', boss insists as sales slump in heat
The Guardian
|July 30, 2025
The boss of the UK's largest bakery chain has denied that Britain has reached "peak Greggs", after reporting a drop in earnings as consumers lost their appetite for baked goods such as sausage rolls and pastries during recent spells of hot weather.
Greggs, which operates 2,649 shops across the UK, notched up more than £1bn in sales in the first six months of the year for the first time, but its profits fell as it battled rising costs, lower footfall and more weather disruption than in 2024.
This story is from the July 30, 2025 edition of The Guardian.
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