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TikTok to let users control number of AI videos on feeds
The Guardian
|November 19, 2025
TikTok is giving users the power to reduce the amount of artificial intelligence-made content on their feeds, as it revealed the platform hosts more than 1bn AI videos.
The move, which is being tested over the next few weeks before being introduced worldwide, comes as new video-generating tools such as OpenAI's Sora and Google's Veo 3 have spurred a surge in AI content online.
The Guardian revealed in August that nearly one in 10 of the fastest-growing YouTube channels globally are showing only AI-generated content. Many of these videos qualified as "AI slop" - the term for low-quality, mass-produced content that is often nonsensical or surreal.
This story is from the November 19, 2025 edition of The Guardian.
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