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Riding high How the cowboy hat became the ultimate accessory
The Guardian
|August 24, 2024
Taylor Swift's Eras, the highest grossing concert tour in history, concluded in London this week but its effect can still be seen on young women everywhere - with their tour T-shirts, arms stacked with friendship bracelets and the ubiquitous cowboy hat.
The accessory has been a regular sighting at Swift's concerts - even the former Liverpool manager Jürgen Klopp wore one to see her in June. But it is a trend that goes beyond the might of Swift.
Cowboy hats have been spotted at Copenhagen fashion week and at the Olympics, worn by the long jumper Tara Davis-Woodhall.
The Beyoncé effect is also at play. The singer wore one on the front of her country album Cowboy Carter, released in March. In response, searches for "cowboy hat" increased by 250% on the John Lewis website.
This story is from the August 24, 2024 edition of The Guardian.
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