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Premier League pulls rank
The Guardian
|November 20, 2024
Clubs' pressure over data deal set to deepen tension with EFL
Premier League clubs are lobbying for a bigger share of football's increasingly lucrative data deal in a move that is likely to further inflame tensions with the English Football League.
Under the terms of the existing contract, the Premier League and EFL receive an equal split of money through the collective sale of their data rights, bringing in around £35m a year to each league. The Scottish Professional Football League receives a significantly smaller share of the revenue in a deal worth a few million pounds to clubs north of the border.
The Premier League and EFL are equal shareholders in the company that manages the collection and sale of their data, Football DataCo.
The commercial value of the deal has historically been relatively small but has grown significantly in recent years due to the huge increase in the volume of betting on football, alongside a far greater use of data by broadcasters. A number of Premier League clubs are understood to be arguing that as they have been the main drivers of this growth, they should receive a bigger share.
This story is from the November 20, 2024 edition of The Guardian.
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